Brand Expedition bloghttp://www.brand-expedition.com/?module=IPFeedManager&parentId=2012-05-07T13:28:17+02:00Brand Expedition book review on Radio 1http://www.brand-expedition.com/blog/brand-expedition-book-review-on-radio-1/2012-05-07 13:28:17Check the audio recording of a book review on Dutch national radio with Charles Borremans on May 7, 2012.Brand ExpeditionThe Third Principle: Lemonadehttp://www.brand-expedition.com/blog/the-third-principle-lemonade/2012-05-06 17:05:03Fourth blog of a research about the succes behind Brand Expedition by Jos Plompen. You can also read this blogpost at josplompen.nlBrand ExpeditionBrand Expedition spreads his wingshttp://www.brand-expedition.com/blog/brand-expedition-spreads-his-wings/2012-04-18 14:27:23Last week we did a great photoshoot at Schiphol Airport with a huge DHL cargo plane. Check the video over here!Brand ExpeditionThe First Principle: Bird in Handhttp://www.brand-expedition.com/blog/the-first-principle-bird-in-hand/2012-04-18 14:23:07Second blog of a research about the succes behind Brand Expedition by Jos Plompen. You can also read this first blogpost at josplompen.nlBrand ExpeditionThe Second Principle: Affordable Losshttp://www.brand-expedition.com/blog/the-second-principle-affordable-loss/2012-04-18 14:19:19Third blog of a research about the succes behind Brand Expedition by Jos Plompen. You can also read this first blogpost at josplompen.nlBrand ExpeditionBrand Expedition Makes Great Use of Layarhttp://www.brand-expedition.com/blog/brand-expedition-makes-great-use-of-layar/2012-03-19 21:24:24Check this video and the rest of the story on the website of Layar.com Brand Expeditionthe myths and magic behind brand expeditionhttp://www.brand-expedition.com/blog/the-myths-and-magic-behind-brand-expedition/2012-03-19 09:56:42Great start of a research about the succes behind Brand Expedition by Jos Plompen. You can also read this first blogpost at josplompen.nlBrand ExpeditionFirst Read-Out-Loud Video Book on YouTubehttp://www.brand-expedition.com/blog/first-read-out-loud-video-book-on-youtube/2012-03-14 14:50:21Imagine: at least one thousand people from 15 countries reading out loud one single book on YouTube. Together we can make this happen!Brand ExpeditionUpdate: connect 1.000 brand-fans in 15 countrieshttp://www.brand-expedition.com/blog/update-connect-1000-brand-fans-in-15-countries/2012-03-14 14:44:44People with a common interest or passion gather more often through social media and online platforms to share their opinion, experience and passion. This is not different for the enthusiasts of the brands I visited during Brand Expedition. Facebook alone accounts for 45 million fans of the 20 different brands. Brand ExpeditionBrand Expedition goes to stock markethttp://www.brand-expedition.com/blog/brand-expedition-goes-to-stock-market/2012-03-14 14:37:29In order to translate his successful book 'Brand Expedition, an expedition to Europe's most inspiring brands', Martijn Arets will, in the next 8 weeks, use crowdfunding in order to sell 1000 stocks of his book. Brand ExpeditionBrand Expedition is nominated for ‘ABN AMRO Entrepeneurial book of the year’http://www.brand-expedition.com/blog/brand-expedition-is-nominated-for-abn-amro-entrepeneurial-book-of-the-year/2012-03-13 16:39:20This week I received an email with the great news that the Brand Expedition book is nominated by Dutch entrepreneurial magazine Sprout for the title: ‘ABN AMRO Entrepeneurial book of the year’! A great compliment! At November 9 the winner will be announced. Four other books have received a nomination. May the best win ;-)Brand Expedition#Philips & #innocent: attention please!http://www.brand-expedition.com/blog/philips--innocent-attention-please/2012-02-28 15:30:11During my Brand Expedition journey, Harry Henkdriks, CEO of Philips Electronics Benelux, spontaneously (and on video!) made a business proposal to Richard Reed, founder of the English Innocent Drinks. Perhaps working together was an idea. After all, Philips makes juicers and Innocent makes smoothies; a promising thought! Brand Expedition