Because we want to push the boundaries of what you can achieve on the Internet by appealing to people’s passion. And because it is fun, too.
Why this book?
Brand Expedition is the only book that I have written and I am the owner of the international rights of the book. I do not depend on a publisher and therefore I can do with this story what I want. One of these things is to use the book for this project, so that I can place the story online in a video and make it available to everybody who wants to ‘watch’ the book.
What will happen with my video?
After uploading your video on our server we will upload the video onto our YouTube channel. A small part of the video will be used for the final edit, the whole video will be available through a Google Earth globe that will be added later to this website and on which all videos will be collected and sorted by where they were recorded.
I want to join this project, what should I do?
After clicking on the ‘we need your help’-button on this website, you choose the brand you like. The second step is for you to fill in a few personal details. Next, you watch a short video containing a few tips and tricks for recording the video. The text you have to read out loud will appear on your screen through a SlideShare presentation. You will be in control of the pace in which you read the text out loud.
When will the final videos be launched?
Editing all 500-1,000 videos is a hell of a job. At this moment we are searching for a school that is willing to ‘lend’ us 20 students for one week. Imagine what this cool project can do for your school! And what a great project this is for the resume of the participating students! We have scheduled the release of the final videos for September 2013.
A project like this costs quite a bit of money, how is this al being financed?
There are several ways to create and exchange value. Money is just one of them. For this project, all participating professionals and companies are working together without exchanging a single euro. Because there are nonetheless bills to be paid, we hope that this project will make the Brand Expedition story world-famous and that lots of people will buy our book.