“Most every big company fails from hubris, while every entrepreneur succeeds in his own unique way. That has never been more clear than in Martijn Arets own unique, insightful, and enjoyable book. Whether you are an entrepreneur, wish to be one, or desire to bring entrepreneurial innovation back into your fossilized organization, turn to Brand Expedition to explore new territory, meet engaging brands, and learn new lessons.”

B. Joseph Pine II, co-author, The Experience Economy and Infinite Possibility